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Ideas and Inspiration for Writing Content for Your NewsletterBe alert to things you can write about: an experience, idea, a news event, a tip, or education. Below are the types of content to include in your newsletter.
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Top Tips for Producing Content for Your Newsletter and Getting It MailedSending a newsletter every month can feel like a Herculean effort. It takes time to create content. And it takes money to get the newsletter produced and mailed.
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Broken Windows, Broken BusinessSmall problems in customer service, employee attitudes, brand, or quality can significantly impact the perception of customers, erode trust, and impact sales.
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How a Workers' Compensation Attorney Put Personality in Her PracticeOne of best ways to establish a personal brand and uniqueness in your business or practice is with a print newsletter.
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Attorney Advertorials 101An advertorial is a type of advertising that’s presented in an editorial format. It is meant to be informative and educational rather than just promotional.
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What Happens When an Attorney Marketing Rock Star Gets Bored of MarketingRead the story of an attorney who completed the Brand Discovery Process to reposition his law firm and improve his marketing message.
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Clever MarketingA good marketing message communicates the outcomes your market wants, the problem they’re trying to solve.
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A "Quickie" Crash Course in Business World-Building by Ben SettleEmail Marketing Expert, Ben Settle, explains the concept of World-Building.
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4 Book Design Principles That Can Destroy Your Marketing Message if Not Executed CorrectlyIf you’re thinking about publishing a book, make sure you know the ways it could easily be sabotaged by poor design, and how to avoid them.
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What a Soda Can Allegory Teaches About the Number One Mistake in RebrandingIt’s story time, boys and girls.
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The Key to Optimizing Your Marketing if You Don’t Know Where to StartFocus on what you’re good at.
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The Secret Power of PositioningHow one key marketing element holds the power to drastically change how your market looks at you.
