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FedEx's Ultimate Act of BetrayalLosing our FedEx Shipper contract (and a significant portion of revenue) taught us a lesson on the how to have the right perspective on competition.
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Does Your Shock and Awe Package Actually Shock and Awe?A Shock & Awe package is a package of information that you send to your client or prospective client. The purpose is to introduce yourself and your services.
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Six Daring Tips to Create a Stunning Newsletter That Gets ResultsWe have a few unconventional tips of our own that will not only get you a terrific newsletter, but help you get it done effectively.
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"Should I Go To Law School"Ben Glass is passionate about field of law and felt compelled to respond. This is his letter to the editor of a major Virginia newspaper.
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The Un-Glamourous LifeIn the 10+ years that I’ve been a business owner, I’ve learned that the keys to success aren’t the flashiest, latest, most glamorous or magical this-and-that’s.
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"I'm a Lousy Copywriter"David Ogilvy is known as the father of modern advertising. In a letter to Mr. Ray Calt in 1955, Ogilvy explains his process for writing advertising copy.
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Breathe life...If you’ve received any of our marketing swag, you would have quickly noticed our slogan: Breathe LIFE into your DESIGN. For us it is a simple reminder to always do our work with purpose.
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Things We LoveOur team wants to share the love but learning more about the things that make you smile.
