August of 2024 marked 20 years being in business for myself.
What started as a dusty old print shop is now a world-class marketing and brand development agency with clients across the U.S., Europe and Australia.
When I reflect on this time, it is with a lot of pride, but also a little sadness.
Back then, I had a lot of hustle in me. I worked hard, made sacrifices, and rode emotional waves that went from exhilarating to discouragement to even despair. I’m proud to have sustained this business, our employees, and served so many clients. But it also makes me a little sad looking at my younger self and seeing her striving so hard.
No regrets...I did what needed to be done.
But I am glad to be in the next season of life. It's a season where I can focus on doing what I am truly good at, what I enjoy and brings breakthrough and meaningful impact for myself and for those around me.
It’s a philosophy that’s been baked into our team culture and in the services we provide: we want every client to recognize their impact and true calling, and live with purpose.
I am over the hustle.
Not in a "I give up" way, but in a "I made it over that part of life" way, mostly in one piece, leaving behind the parts that no longer serve the purpose I feel called to.
Now I invite you to join me in rediscovering what it means to do the same...live with deeper purpose and, dare I say, a calling.
I send an email every Friday (or so), called Over The Hustle (OTH)where I share things I’m loving, learning and doing that I think you might enjoy.
My hope is that it helps you step away from the hustle for a moment, reconnect and remember what joy feels like.
P.S. I would like to acknowledge Michael Levine, New York Times best-selling author, publicist to celebrities, and my guest on the very first episode of my podcast for inspiring me with this life-changing idea: determine that you are truly over the hustle, or over whatever it is that has held you back, but in a victorious way. You finally launched over it to the other side. Not in a defeated way where you just stopped trying. Thank you, Michael.
Listen to the full interview here. Michael is an extraordinary person with simple yet deep wisdom.